Marketing - Build for digital business optimization and inclusion before 2025, or get a fine!

Are you ready for the 2025 law?

Where diversity and inclusion are recognized into our digital presence.

As from June 28 2025, Sweden will include the European Accessibility Act that covers certain products and services within the commercial sector. Meaning that all businesses running an e-commerce site, consumer banking and services for streaming amongst other touchpoints will need to apply to these guidelines.

As a result, Nordic Morning is charting a path for the future of digital accessibility, as it is up to all of us to help make sure we are aware and taking the right steps to create accessible experiences. We need to include the importance of educating and building awareness around accessibility and inclusion, and apply the necessary steps into the earliest stages of the development cycle and user experience.  

This is not just another GDPR directive as building for inclusion is better for business, better for brands and most of all better for people.

But what does it all mean? And how will the Accessibility Act and mindset of diversity and inclusion affect business, brands, and leadership?

Join us at our Breakout Summit and we will give you an insight into the topic and a start to make a better digital experience for all.

December 1, 2022 10:30 AM

(Main Stage starts 8:30 AM)

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Johanna Fagrell Köhler

Johanna has a Master's Degree in Business Administation from the University of Lund. She started out as Business Unit Director at Icon Medialab, one of the leading digital agencies in Scandinavia around the millennial.

In 2002 she founded and became CEO over her own design agency, Summer and further the CEO of the marketing group ONE Media, listed at the Swedish equities market place Aktietorget. As shareholder and former CEO of the Mobiento Group, the leading mobile marketing group in Scandinavia she has played a key role in the company’s success and winning the Cannes Lions, MMA, Red Herring top 100 to name a few. For three years Johanna was the CEO the leading digital agency in Scandinavia, Creuna, with 140 employees in Stockholm, Gothenburg  and Malmö and was acquired by Knowit in 2021.

Today she heads the biggest business area within H&H Group containing Nordic Morning, Comprend and Petra, Pyramid and Graal with 300 employees in offices in Sweden, Finland, Poland, UK and everywhere.

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Gabriella Fritzson

Gabriella is a creative, strategic and conceptual senior Art Director with extra drive towards social and digital behaviours. Her extensive experience in the field follows from branding and campaigns in mass market to a wider audience following customer experience. Insight driven expertise in digital design, concepts and solution. A convergent thinker by heart.

Her knowledge and passion for accessibility started from the early WCAG guidelines and a frustration of poorly designed digital platforms. She is on a mission to secure the future of design for inclusion and diversity, always at AAA level, to make the world a better experience.

She is a digital fashionista that will probably work in the Metaverse from Mars in the future.

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Nordic Morning Group

We are 170 passionate professionals driving change for the largest enterprises and brands in the Nordics. Our team is located in Malmö, Stockholm, and Helsinki and together, we share a passion for solving problems.

Our curious minds make us responsive and solution-oriented and we approach business challenges from all angles. By doing this, we help clients to become customer-centric by combining our capabilities within business transformation, service design, technology, data-driven marketing, and content.

We think, we make, we learn, we aim further for all of our clients. Put simply, we believe in making the world a better experience.

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