Johanna has a Master's degree in Business Administration from Lund University. She began as a Business Unit Director at Icon Medialab, one of the leading digital agencies in Scandinavia around the turn of the millennium.

In 2002, she founded and became the CEO of her own design agency, Summer, and later the CEO of the marketing group ONE Media, listed on Aktietorget. As a shareholder and former CEO of Mobiento Group, the leading mobile marketing group in Scandinavia, she played a pivotal role in the company's success, winning accolades such as Cannes Lions, MMA, and Red Herring Top 100, to name a few. For three years, Johanna was the CEO of the leading digital agency in Scandinavia, Creuna, with 140 employees in Stockholm, Gothenburg, and Malmö, and was acquired by Knowit in 2021.

Today, Johanna is a professional board member with roles at G5 Entertainment, listed on Nasdaq Stockholm, and the family-owned ROL AB. She is also a mentor and godmother to Future Boards in Finland and is passionate about leadership, AI, sustainability, and transformation.