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In today's dynamic environment, companies must prioritize consumer-centric brand experiences, featuring innovation, digital advancements, marketing and inclusive omnichannel strategies, which necessitate organizational preparedness and diverse skills. Breaking down departmental barriers is vital for these companies to foster innovation and elevate the customer and brand experience in the fiercely competitive global market.
This breakout session serves as an introduction to the forthcoming sessions designed specifically for executives involved in all aspects of customer experience.
Join us to connect with leading experts, access invaluable insights, and acquire practical tools for harnessing cutting-edge technology to enhance your brand and business through exceptional customer experiences.
Additionally, we'll unveil the latest European Martech report, shedding light on regional disparities in the implementation of MarTech, AI and competence, emphasizing the importance of re-skilling, securing support from top management and board, and fostering an intrapreneurial mindset within your organization.
1. Panel:
Moderators:
• Gül Heper-Jämterud, CMO goes TECH and Marie Sommar, Stockholm Marketing Association
• Hanna Moisander, Founder / CEO Deb.
• Lena Lindgren, Partner and Co-Founder, Deerdata
• Andreas Björk, CEO BBH Stockholm
• Maria Westman, Founder, CEO, Strategic Advisor, C by West
• Albert Bengtsson / Roland Williams - Authors of
- Principles of Intrapreneurial Capital
2. Presentation Case:
City Mission (Stadsmissionen) - Jens Jonsson, National Coordinator Digitalization, Sweden's City mission (Stadsmissionen). approx. 11:25-11:35
Volvo case - 11:35-11:45. Markus Lundström. Digitalization Director, Volvo Car Sweden
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Marie Sommar is an experienced CEO with +15 years in the Market Research- and Media industry. In her present role as CEO of the Stockholm Marketing Association, she leads one of Sweden's largest professional networks for marketers. The association -dating back to 1919- creates platforms for learning and exchange of experiences among members, exploring the latest in marketing and communication. Also annually awarding the CMO of the Year in Sweden.
Curiosity is one of her superpowers, where she continuously explores new technologies, business development, and high-class customer experiences. She started her career in the Bonnier Group, was previously the CEO of Norstat Sweden, a growth company in the Market Research industry, and has held several board positions, including at AB Better Business Worldwide.
Gül Heper-Jämterud is a renowned leader in the brand and digital space, known for her innovative prowess and entrepreneurial acumen. Currently serving as founder of CMO Goes Tech, she also contributes her expertise as a consultant, advisor, and board member to various corporations.
With a two-decade career, Gül has held high-profile international leadership roles with distinguished brands such as Absolut Vodka, Nespresso, Coca-Cola Europacific partner, HTL Hotels, Manolo Blahnik, and Scandic Hotels.
Gül is a respected international presenter, with a keen interest in future-focused brand development, encompassing customer experiences, digitalization, and innovation. In 2017, she established CMO Goes Tech, an international network with 1000 members in ten countries, committed to bringing together forward-thinkers to redefine the CMO role by leveraging advanced technologies to improve the customer experience.
Gül Heper-Jämterud is a renowned leader in the brand and digital space, known for her innovative prowess and entrepreneurial acumen. Currently serving as founder of CMO Goes Tech, she also contributes her expertise as a consultant, advisor, and board member to various corporations.
With a two-decade career, Gül has held high-profile international leadership roles with distinguished brands such as Absolut Vodka, Nespresso, Coca-Cola Europacific partner, HTL Hotels, Manolo Blahnik, and Scandic Hotels.
Gül is a respected international presenter, with a keen interest in future-focused brand development, encompassing customer experiences, digitalization, and innovation. In 2017, she established CMO Goes Tech, an international network with 1000 members in ten countries, committed to bringing together forward-thinkers to redefine the CMO role by leveraging advanced technologies to improve the customer experience.
Sime is Northern Europe's leading event on digital opportunities. Since 1996 we have been gathering 2000+ world leading speakers, thought leaders and experts, C-level executives, unicorn founders, entrepreneurs, techies and marketeers for two mind-blowing days in Stockholm.
