The Iconic Event on Digital Opportunities

We convert opportunities into business! 

Sime is Northern Europe´s leading event on digital opportunities. Since 1996 we have been gatehering 2000 + world leading speakers, thought leaders and experts, C-level executives, Unicorn founders, entrepreneurs, techies and marketeers for two mindblowing days in Stockholm.

The event was created because we believe that knowledge about digital opportunities and tech is the key to future prosperity, better business and an important force to make the future a fantastic placeSime is about how digital opportunities can convert into new business, a better world and fun. Our passion is to spread knowledge about new opportunities! 

The Sime Experience – what you get!

We will give you amazing high level digital inspiration on the Sime Inspiration stage, pared with deep dives into the topics most relevant for you in our Summits and Expert Talks. We facilitate top level business meetings, and we make sure that you will have a lot of fun!  The Sime vibe inspires, challenges and touches all senses. At Sime you will smile a lot, learn a lot and meet people that will impact your business as well as become your friends for life.

Equality FTW

At Sime we firmly believe in the benefits of gender balance, and we take the steps we can to make an impact and bring about change in a tech community dominated by men. We actively seek and invite women with relevant competencies, experiences and positions to take place in our context as leaders, inspirers or entrepreneurs. We also encourage more women to enter the business and to attend educations that lead to work in the technology industry. We hope that our visitors, partners and speakers share our ambition and will help us by inviting more women to participate. Recommend a female speaker!

GDPR policy for Sime – updated and adopted on may 24th 2018

 Sime processes your personal data in accordance with the new applicable data protection legislation called GDPR.  Interactive Media Event AB, called “Sime” ( 556674-9080) is the controller of all personal data. All processing is conducted in accordance with the prescribed below. In case you have any questions regarding our processing of your personal data, you are welcome to contact us at [email protected]

Processing of personal data and the purposes of the processing

The information that you submit to us when signing up for an event will foremost be used by us in order to get in touch with you and provide you with information regarding the event as such, our services, and other business-related information. Other than the information you submit by yourself, certain information is gathered from cookies utilised when the contact form is submitted. You can read more about our use of cookies here. Sime also stores your contact details in order to promote upcoming events, distribute our newsletters and conduct similar marketing activities.


Lawful basis for the processing

It is necessary for us to process your contact details in order to contact you with to inform about our services, events and other business-related information. The processing in this regard is accordingly necessary in to enable us to get in touch with you, as you request by the act of submitting your contact details in the contact form. Upsales’ legal basis for processing in this regard is therefore the contractual relationship established between you and Upsales through the act of submitting the contact form with the purpose of receiving information from us.

Cookies are implemented to provide us with material for marketing with regards to analysing segmentation and similar. The processing of your data through the use of cookies and the use of contact details for direct marketing are based on the legitimate interest of Sime. We make the assessment that it is within Sime’s legitimate interest of marketing to contact you in order to provide you with information regarding our services, events and other business-related information. In order to provide you with the best user experience of our services, Sime assesses that our legitimate interest to provide you with information and marketing outweighs the need for protection of the personal data in the use of cookies. In this assessment, we particularly emphasise that you voluntarily have submitted your information and shown interest for our services previously. In this regard, Sime further emphasises that our business is mainly directed towards other businesses and not consumers.

Your rights

You have the right to, for free, request access to your stored personal data. The request shall be documented in writing and sent to Interactive Media AB, Mäster Samuelsgatan 36, 111 57 Stockholm. If you make such requests repeatedly, Sime reserves the right to charge a reasonable fee for administrating your request. In case you request your information in electronic form, we will do our best to match your request – we might however be obliged to verify your identity prior to providing you with the requested data.

You have the right to demand rectification of incorrect or incomplete data and demand a transfer of your data (data portability). 

You further have the right to demand a limitation of the processing of your personal data conducted by Sime and also the right to request erasure of all your processed data. 


Recipients of your personal data

Sime is the sole recipient of your personal data and no information is distributed to any third parties.


Transfers outside the EU/EES or to third parties

Sime’s processing of your personal data is mainly conducted within the EU/EEA. In case parts of your personal data is transferred outside the EU/EEA, Sime will always ensure that the processing is conducted under specific data protection agreements and/or data processing agreements with relevant parties. Such data protection agreements and/or data processing agreements will acknowledge any decision from the European Commission regarding adequate levels of protection for processing of personal data outside the EU/EEA if applicable in those cases. You are welcome to contact us at [email protected] in case you have any questions regarding international transfers or if you would like to obtain a copy of the protective measures taken to ensure safe transfers.

We do not transfer your personal data to any third party.

Duration of the processing

Sime stores your data for 18 months  following your last contact with us. The duration of the processing is based on Sime’s legitimate interest of marketing upcoming events. Sime makes the assessment that the rights of the registered and their fundamental rights do not outweigh this legitimate interest. If you would like to object to the processing of personal data for marketing purposes, you may at any time do so by contacting [email protected]. If you object to the continued processing, we will immediately stop the processing for marketing purposes.


You always have the right to file a complaint to the supervisory authority Datainspektionen ( regarding Sime’s processing of your personal data. 

Updates of the privacy policy

This privacy policy may be subject to amendments. Amendments may be made in order to adjust the policy in accordance with any changes made in applicable legislation.